Listings are hard to come by this summer. Many sellers have decided to stay put due to COVID-19.
Homeowners who want to sell will likely interview multiple agents, and demand a lower commission.
As an office owner I do everything I can to give our agents a competitive advantage. I coach them to find more motivated sellers and win every listing presentation.
Over the past two weeks I’ve been busy capturing 3D Matterport scans for our agents. It’s one of the free services we offer to help them win more listings.
Most Realtors don’t provide this service, because it’s expensive. However, sellers love virtual open houses and virtual showings as it protects them from the coronavirus.
How To Get More Listings in this Low Inventory Market
Creating a Listing When There’s No Inventory
One of our agents had a buyer who knew exactly where they wanted to live. I helped her design a letter she mailed to the subdivision they liked.
She got 5 leads out of only 60 letters. She already closed on a purchase and has one listing pending.
Winning Against Discount Agents
Another agent was interviewed by a homeowner who demanded she lower her commission to 1% to match a discount agent.
We coached her to beat the discounter. She won the listing and earned her full 3% commission.
Exceptional Marketing of Your Listing
Professional photography is a must. However, we also create 3D virtual models for each listing. This clearly sets you apart from all other agents, and the homeowner knows you try to protect them from the coronavirus.
Additional Advertising of Your Listing
Even in today’s hot sellers’ market it is important to promote your listing and attract as many potential buyers as possible.
We go way beyond the MLS to gain extra exposure – here are 3 systems our agents can use for free:
Megaphone: This automated Facebook and Instagram advertising platform yields an additional 1,000 exposures and 3 to 4 leads.
Adwerx: Shows online ads of your listings on various websites resulting in 3,000+ views at no cost.
RE/MAX Websites: Distribute listings to RE/MAX agents in 120 countries. They attract more eyeballs than any other franchise website in the world.
These are just a few of the systems that help our agents thrive during the pandemic. Reply for a complete list!
Let me know when you are ready to join and seriously grow your business! Call or text me at (614) 395-7375.