“Celebrate your Success and Find Humor in your Failures!” – Sam Walton
That’s exactly what we did during our first office mastermind of the year. Our agents had an exceptional 2019, so we uncorked the champagne …
As a regular reader of the Agent-Insider you know that I am publishing a lot of information most brokers or team leaders would consider confidential.
At our brokerage we believe in sharing, because we want to help agents sell more homes and earn more money.
How Did We Do in 2019?
RE/MAX 24/7 had a record year. With a total sales volume of $53 million we grew 46% over the previous year.
Our agents earned $1,631,000 in gross commissions. Not bad for our tiny boutique office of only 10 agents. In average, each of them made $160,000 last year.
As part of the first mastermind we set new goals for 2020. Agents put their volume and transaction goals on the white-board for everyone to see – that creates accountability and fosters commitment.
Office Awards to Recognize Achievement
Every year we present office awards for sales volume, transaction count, and, most importantly, for commissions earned.
Lead Sources of a Top Producer
At the end of the year I always analyze my wife Susanne‘s sales business to better understand where leads are coming from. We share details with our agents to help them get ready for business planning.
Here’s a little insight. Susanne’s main lead sources of 2019 …
There was a spike in previous clients selling their homes.
Online leads generated from the Chime platform are still very cost effective at $12 per lead. They convert at a rate of 1.2%.
Geographic farming produced good results in the first half of the year. The overall share of farming leads decreased. The conversion rate is roughly 25%.
Did You Create Your Marketing Plan for 2020?
If you don’t have a firm marketing plan for 2020, yet, you already missed the first 3 weeks of the year.
Don’t delay any further. Set your goals, write them down, and create a plan to achieve them.
Call or text me at (614) 395-7375 and find out how our culture of collaboration will sky-rocket your sales!