Do you know the best way to build the habit of working out? It’s to put your gym clothes next to your bed the night before you want to exercise. Laying out your gear in advance makes it more likely you’ll put it on when you wake up. And, amazing as it sounds, just dressing in gym clothes increases the odds you’ll actually work out.
In other words, creating the right environment in advance is key.
The real estate equivalent of working out is prospecting. You know you should be doing it, but you might not have made it a habit. Creating the right environment in advance can change that.
Here is a simple comparison chart displaying the similarities between working out and prospecting to your database. Do you think there are other comparisons? If so, add them in the comment section!