Remember Mythbusters, the super popular show that brought science into our living rooms by debunking common assumptions on how things work?

I remember how our kids were glued to the screen when the show came on, because most of their experiments involved blowing things up.

You probably heard all kinds of myths about RE/MAX and wonder if they are true. Today I am going to debunk some of the myths and let you in on the secret why RE/MAX agents are so successful.

Myth 1: RE/MAX is too Expensive

I can almost guarantee that the fees and commission splits you would pay at RE/MAX are less than at any other national brand.

We charge a fixed monthly fee so agents can keep most of their commissions. If you close a deal a month the fee is not a problem.

This money is put to good use, as RE/MAX invests in national advertising, world class technology, and top-notch training for our agents.

RE/MAX is not too expensive – it’s an investment with an exceptional ROI.

Myth 2: Who Needs a Brand Anyway?

The RE/MAX balloon is an iconic brand – the most recognized name in real estate anywhere in the world.

‚ÄčEvery business needs a brand and so does every Realtor. Personal branding is one of the favorite topics of social media experts.

Imagine how easy it would be to boost your personal brand if you have the #1 real estate brand behind you?

Adding the RE/MAX balloon to your business gives you instant credibility. Consumers associate RE/MAX with high quality of service.

Since we opened RE/MAX 24/7 we had countless success stories due to the RE/MAX brand. Here are a few …

  • A new agent earned $8,000 in commissions in his first month because a buyer wanted to hire a RE/MAX agent.
  • One of Susanne’s clients told her last week that he will only hire RE/MAX agents, because the other national brands have too many part timers.
  • An agent who left RE/MAX at the beginning of the year told me that his production is down by 6 deals because clients don’t recognize the name of his new brokerage.

Myth 3: There’s No Training

This one’s easy to bust: long before the Internet RE/MAX had its very own satellite network to broadcast training to brokerages. It evolved into RE/MAX University.

At our office we focus on comprehensive agent development. This means we look at your business, have a one-on-one consultation and figure out exactly what prevents you from reaching your goals. Then we coach you to take action and hold you accountable.

Every Tuesday RE/MAX 24/7 offers agent masterminds where we jointly develop solutions to everyone’s business challenges.

The classroom training most brokers offer is basically entertainment that makes agents feel good.

At RE/MAX 24/7 we focus on implementation. If you don’t take action nothing’s going to happen.

Myth 4: RE/MAX is only for Top Producers

Did your broker tell you that you are not good enough for RE/MAX?

We stress quality over quantity. RE/MAX 24/7 is not a body-shop brokerage. We don’t take everyone. We are not right for every licensed agent.

However, we are a good fit for you if you are an entrepreneur, if you want to grow your business, if you close $2 million a year or more, and if you consider real estate your full-time career.

At RE/MAX 24/7 you are working with motivated, professional Realtors, not part timers and inexperienced hobby agents who bug you with basic questions every day.

Remember, you are the average of the 10 people you spend the most time with (Jim Rohn).

Myth 5: Every RE/MAX Office is the Same

RE/MAX offices are independently owned and operated. There’s a difference in how owners run their brokerages.

RE/MAX gives each franchise office complete freedom to run their business as they see fit.

We don’t tell agents how to run their business either, but we are here to support them 24/7 when they need help.