One of the biggest impacts on whether a business is successful or not is based on its marketing. Learn how to effectively market and target to your potential clients with these latest strategies.
Where's Our Business Coming From? While I was preparing for the class, I reviewed the lead sources for our own real estate sales business. Here's what I found ... The pie chart shows the lead sources of all transactions closed or in contract in 2018. I was not...read more
There seems to be a lot of confusion about inbound and outbound marketing. You may wonder which of these strategies is easier to implement to generate more business. Outbound marketing is often called prospecting. That's when you actively reach out to people to win...read more
Remember Mythbusters, the super popular show that brought science into our living rooms by debunking common assumptions on how things work? I remember how our kids were glued to the screen when the show came on, because most of their experiments involved blowing...read more
Have you tried geographic farming before but didn’t get any listings or sales? Or, do you farm a neighborhood now but aren’t happy with the results? You’re not alone. Geographic farming can be challenging and frustrating. But, when done right, geographic farming can...read more
Last week I told you how hard it was to identify Realtors in a local magazine and differentiate them from other advertisers. I also shared my belief that personal branding is not the "silver bullet" of marketing. Today I'll explain how a strong corporate brand will...read more
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