Marketing

One of the biggest impacts on whether a business is successful or not is based on its marketing. Learn how to effectively market and target to your potential clients with these latest strategies.

The Simple Little App that Produces $1.35 Leads

The Simple Little App that Produces $1.35 Leads

The cost of online leads has skyrocketed in the past few years. Recently, Zillow offered us shares in Dublin for $800 per month. They told us we should expect 1.2 leads. We politely declined. This investment does not make any sense. Most agents can no longer justify...

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Why a Great Brand Matters – Based on Our Own Story

Why a Great Brand Matters – Based on Our Own Story

Before we opened our RE/MAX office, Susanne and I were with an independent brokerage without a brand. That was during the Great Recession. We sold lots of HUD homes - many to house flippers. Some of the investors purchased multiple homes a year, rehabbed them and put...

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7 Services that Make Direct Mail Easy

7 Services that Make Direct Mail Easy

Have you noticed that your mailbox is pretty empty these days? Many companies pulled back on their marketing when the coronavirus appeared. There's opportunity for YOU to stand out in the mailbox. Unfortunately, many agents believe that direct mail is only for top...

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