The Columbus Association of Realtors has roughly 8,500 members. For most consumers there’s no clear difference between individual agents. That’s why many pick the agent who charges the least.

So, how can you differentiate yourself from other Realtors, when everyone claims they offer exceptional service?

Take a lesson from the agents in the videos below. Each of them created a unique niche that attracts exactly the buyers and sellers they want to work with.

1. The Chicago Cowboy

This agent recorded a Realtor parody of Garth Brook’s song “Friends in Low Places.”

This well-produced video earned him 4,500 likes and 1,400 shares on Facebook. It even got the attention of Inman and Rismedia and was featured in their newsletters.

2. The Sustainability Expert

Here’s an agent who created a series of videos on Net Zero Homes. That’s homes which don’t need any external energy.

Sustainability and green building are gaining in popularity. Only a few agents are GREEN certified and specialize in this niche.

3. Finding a Remote Refuge

The Black Rifle Real Estate Company discovered a unique niche that speaks to people who are tired of sanctuary city policies. They offer relocation services to rural Idaho and Montana.

Click here or on the picture to watch their video.

How Are You Different than Other Agents?

Next time you work on your business plan focus on a specific niche you want to dominate. If you need help finding a clear focus for your business, please schedule a time to meet!