Last week I explained why many agents are not successful with social media marketing. One of the reasons was the lack of original content.
Interesting, original content compels people to join your audience and read or watch everything you publish.
Let me show you how to overcome the content challenge and create fresh, engaging content for all your social media channels in less than one hour a day.
Step 1: Four Core Articles Per Month
The foundation of my content strategy is to create one high quality article each week.
I prefer to start with written content. It’s a solid base that can be easily converted into other forms of content, such as video, audio, or picture stories.
Creating a solid article will take 1 to 2 hours. It’s best if you block out that time on a specific day of the week and write the article without distractions.
Here are themes for 4 articles you can compose every single month:
- Market Update Analyze the monthly housing stats published by the Board of Realtors.
- Answers to Common Questions Write down the questions you get asked by your customers and answer them in the article.
- Success Story Describe the challenges you helped your clients overcome while buying or selling a property; include a testimonial.
- Local Events You are the local expert. Tell your audience what’s going on in your neighborhood or city. Share stories of events you attended.
Step 2: Where to Share Your Articles
Now you have a solid piece of content. Here are 5 easy ways to share it with your audience.
- Blog Post the article on your very own blog, together with a great picture. Dependent on the article you can take the picture yourself or download it from a free image sharing site like pexels.
- Email the article to everyone in your database. Add a personal note at the beginning and a call to action at the end.
- Linkedin Publish the article or a summary on Linkedin. They have a great platform for sharing full articles.
- Facebook Share a link to your article together with the picture and a short introduction as a Facebook Post.
- Twitter After you published the article on your blog share a link on Twitter.
Step 3: Repurposing Your Articles
To get the most out of your written content you need to repurpose it for other media channels. Here’s how you do it:
Convert your article into video by recording yourself telling the story or creating a slide-show and recording it on video. We’ve been using a service called Content Samurai, which automatically divides your article into individual slides and then prompts you to record each individual sentence to create the video.
Post the video on:
Audio | Voice
Next you want to convert your article to audio by recording yourself reading the article.
Voice will be really big in the near future. Get a head-start on the technology and publish your recording on Podcast platforms, such as:
- Don’t forget to share a link to the podcast on all your social channels.
Pictures | Memes
Your article probably has 3 or 4 different sections. Take each of the sections, find a fitting image and create a meme (that’s a picture combined with a phrase to provoke some thought or humor).
An easy way to create meme’s is Canva.
Post your meme’s on:
Step 4: Bonus Content
With the advance of Facebook Live and Instagram Stories there are countless ways to create engaging content. To fully take advantage of these channels you need to build content creation into your daily work-flow.
It has to become a way of life. And requires a lot of discipline and a willingness to be in front of the camera all the time.
The article content strategy I explain above can be easily scheduled. You can prepare a week’s worth of content on a single day and schedule distribution. You can also outsource most of the repurposed content to fully leverage yourself.
Let me know how this content strategy works for you and where you need help.
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