Video has become one of the most effective marketing tools for Realtors. Video is winning when it comes to attracting the attention of your social media followers.

Are you all in? Or are you still holding off, because you don’t like how you look and sound on video?

Here’s how you crush the fear of being on camera …

If you are still not convinced, let me give you a few tools to make your social video marketing easier. They are mostly free. So, go ahead and grab them.

If You Don’t Want to Be on Camera …

If you don’t want to be in front of the camera use one of these options:

Record a Video of your Screen

To share a neighborhood market update, display the housing stats from our Board of Realtors on your computer and explain what they mean while you are recording a video of the screen.

Which tools should you use?

Facebook Live has an option to record your computer screen. You could also use the Loom Chrome browser extension.

The video below explains how it works. ‚Äč

Create a Slide-Deck

We’ve been using a tool called Content Samurai for more than a year. It lets you create slides, add pictures from their online database, and record yourself reading the text on the slides.

They even offer digital voices, so you don’t have to talk.

Content Samurai costs around $30 per month. If you want a “free” alternative, check out Lumen5.

Facebook Live Interviews

A great way to establish yourself as the go-to Realtor in your community is to interview small business owners, teachers, and community leaders a short Facebook Live Interviews. is the perfect tool for that. It allows you to share your screen, so viewers can see 2 or more people simultaneously on your FB Live Show.

They offer a free trial. I am told you can keep it free even after the trial expires.

Video Email

Email is 40 times more effective than Facebook for converting leads. That’s according to Kristi Kennelly, a speaker at last week’s OAR Convention.

Combining email with video increases conversion rates substantially. You probably heard of Bombbomb – the video email service I am using for this newsletter. They are popular with Realtors, however, subscriptions are between $40 and $60 per month depending on the level of service you choose.

There’s a free alternative by Vidyard. It’s a Chrome extension that allows you to record webcam videos in your browser and send them with your gmail account.

There are lots of tools that will help you build a personal brand and promote yourself through video. With all the tech we often forget that YOU are the most important component of marketing.

Make a commitment to one marketing channel and implement it consistently.

This is a long-term game. There’s no quick fix to building your personal brand.