Over the past few months we’ve noticed a strange shift with buyers. Very few scheduled showings on our listings. Open houses on the other hand were crowded with people for 2 hours straight.
Open Houses have always been an important source of buyer and seller leads for Realtors.
Hosting a Mega Open House is a great way to attract lots of visitors and establish yourself as the go-to agent in your neighborhood.
If you are not ready to throw a huge party and serve catered food, implement these 3 simple tactics and double or triple the leads you generate from your open house.
1. Set Up More Signs
Most agents simply set up enough signs to find the house from a major street. Typically, that’s 3 to 5 signs.
Why not double or triple the number of signs?
Directional open house signs don’t cause problems with local sign ordinances. So, plant one at each intersection in the neighborhood.
It will provide a lot of branding power for you, specifically with the neighbors who don’t intend to sell right away.
Important: Don’t forget to put your name and phone number on the sign. Otherwise, you just promote your brokerage.
2. Knock on 40 Doors
Most agents avoid door knocking. For your open house you should make an exception.
Visit 10 neighbors on each side of the house and 20 across the street.
You are inviting the neighbors to the open house. Most homeowners won’t slam the door in your face when they get an invitation.
3. Electronic Sign-In
Meet visitors at the door and require a digital sign-in. A piece of paper placed on the kitchen table is not enough. People are not going to give you their information.
Use a helper as the gate keeper. Maybe a loan officer who’s also looking for more leads can welcome them at the door. With a tablet in front of their face they can’t refuse to sign-in.
There’s Open House software you can buy. As an alternative, design your own form with Google Sheets and capture leads directly in a spreadsheet.
BONUS: Immediate Follow-Up
When you get home from the open house, and after you reported to your seller, start your follow-up immediately.
Call all visitors! Tell buyers that you will email more info on the house. Qualify potential sellers and send them a pre-listing package.
If visitors have a Realtor, call that agent and tell her that her buyers love the house and want to write an offer immediately.
Not Sure What to Say?
Click here to find great Open House Scripts from Tom Ferry’s Sales Edge Training.
If you need more help, don’t hesitate to call me at (614) 395-7375.